Clicks, bricks and mortar

Seven years is a long time in the fickle e-commerce industry, but does TRADEeasy have the right combination of clicks and bricks?

For a company, which claims to be deliberately low key and to have been slogging away quietly in the woodworks since 1993, the TRADEeasy launch party was certainly a slick, snazzy, back slapping affair.

TRADEeasy claims to be one of the earliest and quietest players to utilize the internet to provide supply trade management for traders, and to build an international trading platform รป TRADEeasy.com. TRADEeasy has been in the industry since 1993, the time when I-tradee-commerce was still a remote term for most companies worldwide, says Joseph Yu, the company's chairman. TRADEeasy.com boasts over 10,000 seller and 60,000 buyer members, with an average of 50,000 trade leads...

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