Charles Schwab targets Chinese investors

Charles Schwab seeks to lure Chinese investors.
Charles Schwab, the world's biggest online brokerage, is rolling out its strategy for winning Asian customers. It is particularly interested in targeting the Chinese, who the company estimates have more than $1 trillion stashed away under mattresses or in bank deposit accounts.

The US-based company opened its first branch office in Hong Kong on Wednesday and plans to launch its online trading service by the end of the year. The company is betting its dual-pronged approach, which combines online services with bricks and mortar branches will be more successful than pure online investment companies, or pure bricks and mortar houses, of which there are becoming ever fewer.

The Hong Kong office is...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222