Pinduoduo: why China's e-commerce dark horse is on the rise

The founder of the high-flying shopping site explains its competitive edge in the face of China's near-duopoly in e-commerce and bigger rivals Taobao and JD.com.

"If you buy a product from Taobao for Rmb29, you will likely get it for Rmb9.9 at Pinduoduo. And that includes delivery fee as well," a widely-circulated message on China's internet reads.

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