Managing risky projects in the ebusiness world

Fiona Raymond-Cox, a senior manager at PricewaterhouseCoopers, discusses the importance of establishing the right priorities to create a successful ebusiness.

You are the CEO of a bricks and mortar trading company with a turnover in excess of HK$50 million. It has been in existence for many years. You have an excellent customer base and correspondingly a strong market position. You cannot afford to risk your reputation.

You and your management team have been considering the benefits and pitfalls of online trading but you keep hearing of the number of ebusiness related projects that fail at an alarming rate....

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