Being contrarian

BNP Paribas International Private Bank independent consultant discusses why homo economicus is as elusive as the Loch Ness monster.

Have you heard of Homo Economicus, the star of classical finance theory and its Efficient Market Hypothesis He is the man who, in the blink of an eye, is able to process huge amounts of data, draw rational conclusions, and can act without any emotion-24 hours a day, 7 days a week. Homo Economicus has an Oscar-winning role in the aforementioned theories, for their mantra is that all investors should, as a group, act the same way he does.


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