For international banks, the Indian story can too often be boiled down to one of opportunity and frustration in equal measure. The potential of the country’s vast unbanked population is well documented, but how to generate business from it is not clear or easy.
The incentive for banks to find a way is beyond dispute. Margins in emerging markets for banks tend to be higher than those from the decidedly ordinary-looking developed markets for a number of reasons. Foremost...