Private bank woos women, probably not feminists

RBS Coutts launches a women-specific private banking initiative, noting that women "wish to be treated like a man but spoken to like a woman".

RBS Coutts, the international private banking arm of The Royal Bank of Scotland Group, has launched a new private banking initiative tailored specifically for the high-net-worth HNW woman in Asia.

At first blush, this feels a bit gimmicky -- or even worse, arguably condescending -- suggesting that the way traditional investment advice is delivered isn't appropriate for women. Indeed, the bank says women want to be spoken to in a different manner to men.

Wealthy women in Asia are...

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