China’s explosive e-commerce growth has fundamentally transformed the retail industry and changed the way retailers sell and distribute their products.
However, there is an area into which digital commerce still finds it hard to penetrate the grocery delivery market.
Delivering groceries represents a major challenge for standard, online-only e-commercial businesses, and for a number of reasons.
First is the high logistics costs associated with carrying fruits, vegetables, dairy products, eggs, fresh meat and processed foods from the chiller cabinet. This is because these products require refrigerated packaging and storage throughout the entire transportation process.
Retailers typically find...