How FinanceAsia.com got started

Conceived late in 1999, FinanceAsia.com was born in the full flush of the dotcom era. Prior to this, the company was already running a website - albeit a very basic one. But the dotcom revolution made it clear something more ambitious was required. Indeed, back in those heady days it seemed that any business or publication, which did not have a clear web strategy was in danger of going out of business.