Longreach

Longreach acquires Japanese jeweller from Baring

The private equity firm buys Primo Japan for $170m and plans to help it sell engagement rings to China's expanding middle class.

Longreach put a ring on it

Alison Tudor-Ackroyd

February 01, 2015

Private-equity firm Longreach said on Saturday it has acquired jewellery chain Primo Japan from peer Baring Private Equity Asia and plans to help it expand in mainland China.

Sign in to read on!

Registered users get 2 free articles in 30 days.

Subscribers have full unlimited access to FinanceAsia.

Not signed up? New users get 2 free articles per month, plus a 7-day unlimited free trial.

Questions?
See here for more information on licences and prices, or contact [email protected].

M&A
Disruption
North Asia

#longreach
#japan
#private equity
#consumer
#baring
#acquisitions