Zongbo Media takes aim at new channels

Sometimes you encounter an entrepreneur with a business model that is so wacky it puts all the earnest attempts by other business people you have met so far into the shade. One such is Chen Weiming, the short, cherubic president of Zongbo Media Co (the Chinese name for the company is composed of the characters for 'middle' and 'knowledge'.) Dressed in a colourful sports shirt, tan trousers and sockless in his leather moccasins (unheard of in China!) Chen comes across as self-effacing and soft spoken.