Jardines' PR offensive

Long the butt of negative media comment, Jardines has started to grasp the concept of PR.

For the first time in its 150-year, history Jardine Matheson is attempting to mount a PR offensive. Stung by consistent carping from minority shareholders such as Brandes, Jardines ruling dynasty, the Keswicks, have gone on the public relations offensive.

A barrage of press releases have been hitting our fax machine in recent weeks. It is an interesting change of direction for a firm that has traditionally viewed the media as little more than an irritant.

And there is evidence...

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