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Tag: branding

Business Moves
Calyon changes name to Crédit Agricole
The new brand – Crédit Agricole – reflects the group's efforts to bring all its business lines under one banner.
By Lara Wozniak | 29 January 2010
Corporate
DST International launches products and branding strategy
Flexible multi-currency, multi-lingual system seen as key to Asia’s unit trust industry.
By Elton Cane | 23 November 2000
Editor's Desk
On line branding
As the internet gets less trustworthy, so the value of brand becomes more important.
By Steven Irvine | 14 August 2000
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