Why Mukerji's banking on voice

As part of of a series of Q&As with Indian outsourcing players, Ananda Mukerji, CEO of FirstSource, an Indian outsourcing company with a focus on banks, explains why all call centre work is not commoditised.

Can you give us some background on the firm
We started in 2002 as ICICI OneSource then renamed before our IPO. ICICI Bank currently accounts for only 3% of our revenues. We have 15,000 people spread at delivery centres across the world. For the year ended March 31 2007, we achieved revenues of Rs8.4 billion $207 million.

What is your niche within the BPO space
We have a clear focus on verticals. We have built competency and...

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