Ajisen's IPO targets $210 million for aggressive expansion

The Greater China noodle restaurant operator wants to more than double the number of outlets it operates by the end of next year.

Ajisen China Holdings, which operates fast-food noodle restaurants in the Greater China area under the Ajisen Noodle brand, has kicked off the institutional roadshow for a Hong Kong initial public offering of up to HK$1.64 billion $210 million.

Brought to market by Cazenove Asia, the company is another play on the China retail growth story and it will no doubt hope to tap into the strong demand for other recent consumption-related IPOs such as China Huiyuan Juice...

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