Tilmant's racing vision
INGÆs CEO discusses why Asia is now the Dutch firmÆs key growth engine.
You may have heard the expression æI live in a shoeboxÆ. Well, ING is headquartered in one. Its Amsterdam headquarters û an environmentally-friendly glass structure on stilts û is nicknamed æthe ShoeboxÆ. From here the financial services firmÆs boss, Michel Tilmant, plots his global strategy.
On the day we meet he is announcing INGÆs entry into Formula One û as the lead sponsor of the Renault team. He believes this will help to promote INGÆs brand globally û...
To continue reading, please login or register for free