The Rise of Chinese Consumerism

Consumption, urbanisation and financial liberalisation are emerging themes for China investment. And investors have much to look out for, both in terms of risks and opportunities.

China will be shifting from export- and investment-led growth to consumption-led growth in the coming years. This expenditure-switching will have far-reaching implications for ChinaƆs investment potential as it holds the key to resolve many structural imbalances between the external and domestic sectors.

Structural, political and cyclical trends are converging to boost Chinese consumption, which is poised for a secular uptrend. Crucially, Beijing is experimenting to scrap the household registration system and to allow private investors to set up lending companies....

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