Citi to auction rights to sell life insurance in its branches

The US bank will allow products to be sold across its branch network to Asia’s emerging affluent, and may divide the rights between several insurers, according to a person familiar with the matter.

Citi to auction rights to sell life insurance in its branches
Citi is taking advantage of a surge of interest from global insurers in selling their products to Asia’s fast-growing middle class.

Citibank is auctioning the rights to sell life insurance products across its branch network to Asia’s emerging affluent, according to a person familiar with the matter.

The US bank may divide the rights between several insurers, the person said.

Citi is taking advantage of a surge of interest from global insurers in selling their products to Asia’s fast-growing middle class.

North American, European and Japanese insurers are beset by...

To continue reading, please login or register for free

Click for more on: fig | insurance | acquisitions | citigroup | banks | asia

Print Edition

FinanceAsia Print Edition

CONFERENCES