A week in tech

A round-up of all the latest tech news from the region.



- Market research firm Code Com Inc. has developed a system that measures the effectiveness of advertising by using two-dimensional bar codes printed on ads to encourage consumers to visit related web sites. When consumers use their camera-equipped cellular phones to capture bar code images, a simple operation connects them to advertisers' sites via Code Com's server. Novelty gifts are used to spur consumers to use the bar codes to...

To continue reading, please login or register for free

Click for more on: week | tech

Print Edition

FinanceAsia Print Edition