A week in tech

A round-up of all the latest tech news from the region.

Japan

Internet

- Market research firm Code Com Inc. has developed a system that measures the effectiveness of advertising by using two-dimensional bar codes printed on ads to encourage consumers to visit related web sites. When consumers use their camera-equipped cellular phones to capture bar code images, a simple operation connects them to advertisers' sites via Code Com's server. Novelty gifts are used to spur consumers to use the bar codes to...

To continue reading, please login or register for free

Click for more on: week | tech

Print Edition

FinanceAsia Print Edition

CONFERENCES

  • 2nd Compliance Summit Southeast Asia

    17 August 2017  |  Singapore
    The 2017 Compliance Summit Southeast Asia will take an in-depth look at the key compliance considerations today with a focus on regulation and new ...