The ABC of CRM

Cutting through the hype about customer relationship management.

A quick perusal of the stands at any e-commerce or software expo these days would likely yield the observation that every software company in the world offers some kind of Customer Relationship Management CRM product. Cynical observers might see CRM as just one of the latest acronym bandwagons that software vendors are jumping aboard, and in some cases they would be right. But thousands of the worlds top companies have benefited greatly from CRM technology and an asssociated...

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