How do you value a credit card?

There was much back slapping when Standard Chartered acquired Chase''s credit card business. But in one of Asia''s most expensive cities, a bargain isn''t always what is seems.

Elaine Leong and Steven Irvine

September 04, 2000

Chase Manhattan Corporation (Chase) will sell off its “beloved daughter” – its Hong Kong based retail banking business – to Standard Chartered for $1.32 billion. The acquisition includes the Chase Manhattan Card Company, which has 700,000 cards on issue in Hong Kong. This will bring Standard Chartered's share of the territory's credit card market to 25%, making it the largest credit card operator in Hong Kong.

But at what price?

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