A tale of two Chinese consumers

Wealthy Chinese will buy increasingly more global luxury brands, while urban commoners' purchasing power is decreasing.

A tale of two Chinese consumers
Sales of luxury goods in China are expected to grow 30% this year

Chinese consumers are a confusing bunch. The appetite for luxury brands among China’s rich remains unquenchable, yet the disposable income of ordinary city dwellers is shrinking in real terms.

Both observations are true. Sales of luxury goods in China are expected to grow 30% this year and, if overseas sales are included, mainland shoppers will spend 26% more in 2012 than last year, according to Mariana Kou, a research associate at CLSA, a Hong...

To continue reading, please login or register for free

Print Edition

FinanceAsia Print Edition

CONFERENCES