Meeting the challenge of e-commerce in Asia

A sense of urgency, among other things, is vital to ensure success when implementing e-commerce solutions.

As executives of existing Asian companies race to launch their new online businesses, many will make a fundamental error that is likely to put their whole strategy at risk. By neglecting the changes in the off-line business that are also essential, they will fail to question the legacy mindset of their existing business - and that will inevitably undermine the online effort.

Large Asian companies face a threefold organizational challenge in e-commerce. They must build an effective new e-commerce...

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