Sina wins China's microblog battle

China is now home to more than 300 million microbloggers, and some analysts have declared Sina the winner in the battle to dominate the market.

Sina wins China's microblog battle
Sina promotes its Twitter-like microblogging site during a book fair in Shanghai (ImagineChina)

Sina Corp appears to be the winner of the latest battle among Chinese internet companies competing for the country’s ever-growing online audience, although the war is far from over.

Microblogging, which is known as weibo in China and is a key product for Sina, has become a 300 million-strong social media phenomenon and one that Chinese internet companies have had to themselves since government censors blocked Twitter in 2009.

“Sina is a...

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