Fortis not 'transaction-driven', says chief executive

Georges Legros, chief executive North Asia, Fortis Bank, explains why such a concerted effort is being made to humanize branches.

FinanceAsia How long have you been in Hong Kong

Georges Legros The bank started here in 1935. I moved here in 1984. So I have been here for 17 years.

And you've been in this building since when

Since 1982 -- we built it. When we moved here, the only building that you can see now was that beige Cable Wireless one, and the China Resources building.

So you have been here a long time. However, the perception...

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