Asia's rich give back

Philanthropy in Asia is patriotic, but not directed to religious institutions, despite religion driving charitable donations, finds a joint Insead-UBS study.

Asia's rich give back
Kathyrn Shih, UBS

Continuity of core family values and leaving behind a legacy in areas like health and education are driving forces behind the philanthropic activities of Asia’s older generation of rich, according to a joint study by UBS and Insead.

Last year, 36% of all charitable donations in Asia were to educational causes, followed by 10% to poverty alleviation and development, 9% to health and 5% to disaster relief. In contrast, the younger generation of rich support...

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