Transaction banking relationships go five star

Relationships are the most important factor in winning transaction banking business, reports Celent.

Customer relationships have long been touted by transaction bankers as a key selling tool, almost to the point of banality. Now those bankers have validation.

In its annual report on wholesale banking technology trends, Boston-based banking consultancy firm Celent reported that building and maintaining customer relationships is the number one reason for a corporation to buy transaction banking products. While few will say this is a new revelation, it is confirmation that bankers have not just...

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