Bringing foreign foods to China and Hong Kong

By Sameera Anand | 27 January 2010
Keywords: samir kumar | sino hero foods | dairy products | milk | finance | asia
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Samir Kumar has a flourishing Hong Kong business based on offbeat ideas, mostly centred around dairy products.

Selling Australian cheese in China and Indian butter in Hong Kong are not obvious business decisions. But Samir Kumar prides himself on being a pioneer rather than a follower.

Kumar's first taste of entrepreneurship was a distribution company he co-founded with Australian firm Frontier Foods in 1996 to sell cheese in China. The idea had more sceptics than supporters. A myth prevails that Chinese are lactose intolerant and, further, that cheese is an acquired taste for many Asians. Kumar also had to grapple with ...

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March 2010