Book Review: Sony vs Samsung

Sea-Jin Chang chronicles an eye-opening tale about the electronics giants' battle for global supremacy.

This fascinating book by Sea-Jin Chang, a leading business professor currently based at Korea University, chronicles the fortunes of two of the worldÆs top electronics companies and tries to answer a question that has probably occurred to most of us why did the performance and brand of Sony which once dominated the industry fall so quickly, while Samsung emerged from relative obscurity where it was generally known for derivative and often poor quality products, to become the market leader.


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