Private equity firms unpack China's beauty supply chain

Packaging suppliers are turning to private equity to help them keep up with consumer trends by consolidating supply chains. Bain Capital’s Jonathan Zhu explains why China's cosmetics business needs a makeover.

Private equity firms unpack China's beauty supply chain

Packaging suppliers are keen to crack the burgeoning Chinese cosmetics market but are struggling to manage the transition from bricks and mortar outlets to digital sales channels in the world's second-largest economy. Private equity firms see an attractive opportunity. 

The cosmetic packaging market in China will expand to $7.75 billion in sales by 2022 at one of the fastest annual growth rates in the world 4.8% according to market research firm Zion. This is...

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