Calyon changes name to CrTdit Agricole

The new brand û CrTdit Agricole û reflects the group's efforts to bring all its business lines under one banner.

Given that FinanceAsia has just gone through the exercise of re-designing our website -- and soon we will update our magazine -- the importance of branding is at the front of our minds. As David D'Alessandro, the former chairman, CEO and president of John Hancock Financial Services is attributed as saying A business based on brand is, very simply, a business primed for success.

Businesses evolve and the brand needs to reflect those changes.

In that vein, on February...

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