Protecting the customer amid fraud threat

In an upcoming webinar, global information services provider Experian examines the impact of cyber fraud and measures to protect customer trust and prevent snowballing costs.

Protecting the customer amid fraud threat

Fuelled by the growth of the internet, the evolution of payments, cross-border commerce, there is a growing threat of cyber fraud. Businesses are seeing staggering increases in the number of fraudulent attacks online and it is no surprise to see fraud risk being prioritised over the customers’ experience.

In a live audio webinar hosted on August 27 (12pm SGT/HKT) by Experian, a global information services company, Jeff Price, the Managing Director for Experian SEA and Albert van Wyk, the Head of Fraud & Identity for Experian A/NZ will engage in a dialogue to discuss how the digital landscape is impacting the fraud trends across the Asia Pacific region. It will focus on what strategies businesses need to adopt in order to prepare for future fraud risks, whilst ensuring the customer experience is protected amidst these rising fraud threats. 

Jeff Price, managing director Experian SEA

As technologies evolve and information security tightens, the savvy nature of fraudsters becomes more sophisticated. They have a growing arsenal of weapons at their disposal to infect individual and corporate systems and capture account information. For any organisation, the issue does not stop at an account being compromised. Beyond massive direct fraud losses, there are indirect costs associated with these increased attacks such as reputational risk, increased customer service costs, and even the widespread loss of consumer trust. In those instances, what should businesses do to maintain a good customer experience if fraud has occurred?

This webinar is timely as the speakers will address how organisations can protect their businesses and what are the priorities that need to be taken to enable a frictionless experience across the entire customer journey.

Albert van Wyk, head of fraud & identity A/NZ
To listen to insights and join the dialogue, please register here.

Experian is a leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft.  In 2014, we were named by Forbes magazine as one of the ‘World’s Most Innovative Companies’.






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