CSFB 's Cathay alliance

CSFB ends speculation about its sponsorship of the HK Sevens.

When SARS blighted the Hong Kong Sevens this year, there were some who wondered whether in the current global climate, CSFB would continue its sponsorship of the event after six highly successful years. Rumours abounded that beancounters in New York had remarked What's this rugby thing, and why are we sponsoring seven of them.

It was also rumoured that UBS was ready to step in and replace CSFB as sponsor should it decide not to renew.

...

To continue reading, please login or register for free

Click for more on: csfb | cathay | alliance

Print Edition

FinanceAsia Print Edition

CONFERENCES