Invest in the Chinese buying spree, suggests J.P. Morgan

Small-scale Chinese consumer plays will remain resilient and outperform the broader market in the coming months or years, the US bank believes.

“Three-inch throats are deeper than the sea.” J.P. Morgan uses this old Chinese adage to indicate the vast potential growth of the country’s food and other domestic consumption sectors.

The bank predicts that Hong Kong-listed Chinese consumer plays will remain resilient and outperform the broader market in the coming months or years, helped by the country’s increasing wages and rapid urbanisation that allow hinterland residents to take part in the shopping frenzy enjoyed by their counterparts in coastal areas....

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